Water Softener and Water Treatment System Reviews

Jacksonville, Nocatee, and Surrounding North Florida Communities

Angel B.
14:20 02 May 24
Very happy with my new water softener. They were able to work with the unique situation I had because my house (and... previous softener) was very old. Friendly and speedy service. Thank you!read more
Mark O.
14:08 07 Mar 24
Shane made it easy to purchase a new system. He answered all my questions. The install went well. The water feels... great. It tastes great. No Florida stink. We purchased the softener and filtration system.I would recommend this company to install your system without hesitation.read more
Philip M.
22:46 01 Jan 24
Excellent place to get a water softener. Great company with excellent customer service. Highly recommended.
Jeff B
17:04 06 Dec 23
We've had the Watercare CSPRC 1054 with Carbon softener for about a month and it's been great. It's an on demand unit... so only regenerates when needed. The whole entire process went well with no unexpected additional fees. Forty-eight hours after contacting All Florida Soft Water the unit was installed. The installation was less than an hour (I have a water softener loop). All staff I met and talked to were very friendly and professional. Highly recommended!read more
Amanda H.
12:16 19 Oct 23
From the first call to installation this was the best experience. We would have done this a long time ago if we knew... how easy it was going to be! Michael Moon was professional, prompt and very knowledgeable. He answered all our questions and followed up quickly. I appreciated doing the initial meeting over the phone as well to save time! Michael was able to get our whole house water softener and RO system scheduled the next day for us. Mike did the install and you can tell he’s very experienced and great at what he does.read more
Joseph A
16:23 13 Sep 23
Amazing company with great prices and customer service!! Mike did an expert job with the installation, and had to work... through a few issues but made sure everything was put back. The sales rep Mike T was a pleasure to work with and stayed in contact the entire time, and made sure everything was working correctly. Highly recommend All Florida Soft Water!!read more
Guy A
18:44 29 Aug 23
Over the phone estimate with no hidden charges! Excellent installation!We installed a whole house water softener and... an under sink reverse osmosis system today. So far the water tastes fine and we can already feel the difference in the water.Mike Moon did an excellent job answering questions and showcasing their system's capabilities.Dustin installed the system, and explained every step to me prior to starting work. Dustin did an outstanding job! He took great care to return everything that was moved, buried the waterlines to my garage and avoided damaging the hedges.I was very impressed by the accurate sales quote, professionalism, and overall timeliness (initial call for quote to install completion time was 3 business days). I highly recommend All Florida Soft Water for their reasonable prices, professional employees, and quick installation!read more
Darrell W.
14:23 27 Jun 23
The team at All Florida Soft Water was amazing to work with from start to finish. We had them quote and install a new... water softener/filtration, and reverse osmosis system, after consulting with multiple companies. From the jump, their sales rep Shane was very responsive, timely, and kept an open line of communication with us throughout the process (even asked us to send a picture so they could match up the RO faucet to match our sink faucet exactly). The installer Robert did an expert job and explained the features of both systems to us so we could understand how to get the most out of our investment. So thankful we went with All Florida Soft Water and loving our new soft water throughout the house and RO drinking water (our oldest daughter’s immediate response after install was “the water tastes so clean and pure”). Many thanks to the team at AFSW.read more
Connie F.
15:13 28 Feb 23
I highly recommend All Florida Soft Water. Dave was professional, responsive, flexible, and very pleasant to work with.... He answered all my questions and was extremely knowledgeable in the products. The installation was quick and Chris did a great job! All around exceptional client service.read more
Michelle E.
19:47 12 Feb 23
Water in Florida has so many issues. Kerry answered so many questions my husband and I had. Very knowledgeable and... willing to travel to install a system in our new Volusia County home. Highly recommend this company.read more
J H.
20:59 07 Sep 22
Shane was great with the initial analysis and was able to confirm the ability to install the water softener in the... house vs outside. Paul came to complete the installation - on time, professional, and thorough in his work. Getting a water softener in a small space is not easy, but I am very pleased with the due diligence to get it done. Thank you both!!!read more
Rahul K.
15:24 23 Aug 22
Excellent service and good price.. Had chat with Shane for making the appointment and everything was really... professional.Dalton who came for getting the system installed was very knowledgeable and was able to complete everything in a timely manner and neatly. I will recommend this company for sure.read more
David P.
14:49 10 Aug 22
We just moved to NE Florida and were told to reach out to the team. From first phone call to install the team were... friendly, informed and extremely nice to work with. No pressure sale, they let the work talk for itself. Would happily recommend to anyone considering them for your water softenerread more
Rachel W.
14:46 10 Aug 22
Shane Brewer offered expert professional advice and thoroughly checked my old system and made recommendations to meet... my needs. He spoke “water stuff” in a way that I understood. Dalton installed my system in a timely and professional way and answered all questions. I would HIGHLY recommend this company for my exterior water softening system. Don’t call a plumbing company. This company will install, provide an exterior sleeve to protect from elements, will service if needed. I wish I had called them first! Thank you!read more
Shelby G.
15:38 22 Jul 22
Friendly people ! Great softener Iv had it over 5 years never had an issue . Came and purchased salt everyone in the... building was willing to help even brought it out to my car .read more
Russ I.
22:32 22 Jun 22
Top notch company purchased my softener and 5stage reverse osmosiss.4years ago never have a problem.
Ronnie M.
15:37 26 Feb 22
We have just purchased a new water treatment system from your company, and we would like to give some well-deserved... accolades. The reason for the praise is the sales & service we received is above and beyond a normal sale $ service calls.Jim was absolutely outstanding with the presentation for the AO Smith Water Treatment. We explained to Jim the problem we are/were having, on our glassware we had a white cloudy film. Seemed like a hard water issue, with the water from the City of Jacksonville, you never know. We had a previous water treatment unit by Rainsoft, we did not know the history of the unit, we just knew it was time for a change. I am suspecting the membrane was needing to be replaced.We contacted the following water treatment sales teams, Costco (Eco Water), Lowes (AO Smith), and Home Depot (no one contacted us). The Eco water system showed that we had soft water being delivered to our taps. We were offered a system that was very expensive & the company would have charged us more to place it where we wanted the unit. Then along came Jim Brochu, he did the water test too & showed that we did indeed have soft water being delivered to our taps as well. However, we had a salty taste, even though I installed a new refrigerator filter for the Rainsoft system. The system Jim offered us was what we had in mind for our budget. The bid was cost effective for our family, and it would fit our needs. So, we purchased it not knowing if this would bring us water we could drink straight from our taps.We purchased the AO Smith System on the spot with Jim Brochu. He stated he did not know if this will help with the “Hard Water/Calcium stains” on our glassware. However, we knew this ahead of time, we have yest to test the system for this issue. Both Gina & I feel very confident this is a viable fix. We keep checking and report back to you with good results.Now onto Dalton and his service call with us. Dalton arrived on time; in fact, he was early. I showed Dalton where our Rainsoft system was and where we wanted to house the AO Smith System. He agreed we had a great spot for the new system. He un-pack the system and placed it where we had chosen to house it. Dalton got started and he also stated that we had a great for thought of placing a pipe for future use under our newly poured sidewalk and driveway. While Dalton was installing the unit, I took some time to read the owner’s manual. Before long Dalton had the new unit plumbed and the Rainsoft system removed from its housed area which was outside. We really like the professional installation and looks of the AO Smith System, nice and neat. Dalton also helped me disconnect our refrigerator water filter that was part of the Rainsoft system that was behind our refrigerator. Dalton explained as well as took the time demonstrate the system and the new valves to perform services on the system if needed. Dalton asked us to run the cold water for about 10 minutes to flush any debris if happens to be in the lines. He also stated we should run our hot water in the tub as well to flush the system. We did as he suggested and found no problems. Were extremely happy with Dalton’s professionalism, he has what it takes to have happy customers with All Florida Soft Water, Inc.We went about our normal life and came home and filled the holes from the old Rainsoft system with soil. With some other maintenance done in our yard I was finally ready for my shower with the new AO Smith Water Treatment. WOW, what a big difference, the water never felt like this. It was very refreshing and exhilarating, Both Gina and I are happy to have purchased an AO Smith Water Treatment from All Florida Soft Water, Inc.Mr. Cobb, I have to say that whatever you’re doing for the motivation of your employees please keep doing it. As we’ve never felt like writing to an owner of a company to praise their employees for a great & fabulous job done above and beyond the call of sales & Service.read more
SJ Rivera - R.
13:54 06 Jan 22
Great company and great service. I always read reviews and people speak highly of All Florida - they were right. Super... friendly, informative and great customer service. Ed Powles was great at providing all the info we needed and finding a solution for what works best and installation from Dalton Shaffer was a breeze. Would highly recommend.read more
Ashley W.
14:18 23 Dec 21
They were professional, polite, and informative. From the person who came to give us an estimate to the person who... installed our two systems and the office staff answering emails, everyone was efficient and helpful. I would recommend them to anyone thinking about installing a water softener and RO system. We are very happy with the service they provided.read more
Helen M.
18:19 27 Oct 21
I would recommend, without hesitation, All Florida Soft Water. The experience beginning with "Uncle" Mike Tortora, and... finishing with our installer, Dalton was a pleasure. They are knowledgeable, personable, and professional. Dalton was right on time and wasted no time in getting to work and even taking the time to explain some of his work to me. Great job All Florida!!read more
Wendong L.
14:31 09 Oct 21
I had a softener system that is about 5 year old. Recently we did not feel the water is soft enough anymore during... shower. Michael T from All Florida Soft Water came in and did some check and reset and confirmed it is running as expected. He suggested to use salt crystal instead of our current pellets. We also have overflowing issue for the water coming out of the softener system due to recent rain. He suggested us to add an extended pipe so the water can be drained further to the backyard. Overall the experience is really good. I would highly recommend them.read more
Richard R.
17:51 07 Sep 21
Great service and an even greater product! Overall I have to give them 5 starts!!!! I will recommend this to anyone who... has city water running to their home! Thank you for everything, All Florida Soft Water!!!!read more
P M.
17:12 17 Mar 21
This is our second time using All Florida Soft Water and we couldn't be happier with both of our experiences. I highly... recommend them! Their service is fast, professional, and the customer service is great.read more
Ornela J.
21:36 11 Mar 21
Amazing service! We were looking for a soft water company since we moved to St Augustine (about 8 months ago) and all... of these companies and sales man felt too pushy, forced, too much marketing , some were even disrespectful, and so many door to door people. These people were charging $7,000 to $8,000 for a water softener system!!. WE ARE SO HAPPY WE WAITED and found All Florida Soft Water, we spent a little over $2,000 the process was easy, Mike was so friendly, knowledgeable and professional. The installation was so fast they arrived on time and left before 11am. Thank you so much for your great service. We are very satisfied with our Water Softenerread more
Seizo P.
14:47 18 Feb 21
We are very grateful for All Florida Soft Water especially to Dalton, our punctual service installer as he was able to... completely connect the system in less than 60 minutes and to Shane, who tested our water at 18 grains which is not pretty at al very direct (not very pushy or trying to upsell us either) and informative about the whole process, including the total pricing at $1900 including the warranty for the Care Soft Pro RC, the best deal in their product system which for us, definitely beats Costco additionally as all the parts are made in the USA as we have shopped around for many months and we are so glad that we chose this company and immediately referred them to our friend Al and his family who has been also shopping for a system for quite awhile.They had their system installed less than two weeks ago and have told us the results and agreed with our feedback on the difference it makes on their drinking water and skin while showering.Thank you AFSW Team and keep up the great work 🙂read more
Carla J.
03:17 16 Feb 21
I had All Florida Soft Water install a water softener in my new home. This was my 2nd water softener with this company,... as my first experience was positive. I feel Dave and his crew goes above and beyond to make sure the customer has everything they need and are satisfied. They offer a great product, beat the competition’s bid, made sure I had the water shut off set up I wanted and helped me out when I needed to temporarily move the salt tank. I cannot say enough good things about this company. I have high expectations and they exceed those expectations every time.read more
Kevin P.
16:14 15 Jan 21
Michael did a great job explaining the benefits of their softener and answering comparative questions to help me make... an informed decision about what was right for us. His knowledge and pricing made this an easy decision. Dalton and Shane were outstanding installers, arrived a little early, quality craftsmanship on the installation, thoroughly cleaned up, and educated me on our new softener. I couldn't be more pleased.read more
Austin S.
21:11 18 Nov 20
After a rough start, and what I thought might not be able to be reconciled, the owner and service manager both stepped... in and turned everything around for us. It was a refreshing experience to have the owner step in, and not only take full responsibility, but more importantly be genuinely concerned with getting the system installed, correctly, and in a way that worked for our home. Dave is the epitome of a small business owner, and I would recommend All Florida Soft Water easily to any friend, family member, or neighbor. Thank you!read more
Joshua S.
17:06 17 Nov 20
Dave the owner personally reached out to me to help me with my questions. I had all of the competitors out to get... quotes and research their water softening/filtration systems/technologies. This company offers the best product for the best price. The equipment is actually better quality and has a better warranty then competitors (Culligan wanted $1000 more for a system that was actually inferior in build quality and warranty- I actually researched the parts they use for construction). Shane is the sales representative and was very friendly and knowledgeable in regards to the best applications for their products. I highly recommend this company for a premium water softener/carbon filter product and service. Best yet all parts are Made In 🇺🇸.read more


At All Florida Soft Water we take great pride in the fact that our current customers are the biggest driver of new customers for our business by referring us to friends, family, and neighbors. Along with providing the highest quality water softening and water treatment equipment at the best possible price, we truly enjoy what we do and we take time to explain the difference between product options and why you should choose one particular option over another.

Had a water softener installed at my new home Saturday by All Florida Soft Water. Professional job and works fantastic! I’m very particular and watched over the installer’s shoulder the entire time, and it was a great install job. I DID NOT have the loop that the builder installs for big bucks when you purchase your home – NOT NEEDED. Call Dave Today – you won’t be disappointed.

Mike C., Jacksonville

Very happy with All Florida Soft Water!
My home has artesian well water and I had lived with an ineffective and unreliable softening/purification system since my house was built 10 years ago. The frustration of having to get the system serviced periodically motivated me to look for a better system. Glad I did.

Owners Dave and Glenn Copp quickly diagnosed the problems inherent with my existing system and made recommendations for improvement. Basically the system was “undersized” for my home and the PVC plumbing (aside from looking like a creation from a Dr. Seuss book) had unnecessary restrictions limiting maximum water flow.

Watch Video TestimonialMy new system was installed in about two hours. My impressions:

  • impeccable craftsmanship and professional interaction with customer
  • improved water quality – TDS (total dissolved solids) reading below 200
  • improved water pressure in house
  • consistent soft water – no more lime scale
  • most important – A Happy Wife
Lee, Saint Johns, Fl.

I just want to take this opportunity to say “Thanks” for the great job you did just last week on our water softener. You diagnosed our problem quickly, and within a few days had the needed parts and made the repair. Over many years now you have installed and serviced both our water softener and our water purification system in a timely and professional manner at a reasonable cost and we just want you to know we appreciate it. We are indeed blessed to have a friend and professional like you. If you ever need us to make a recommendation to anyone, don’t hesitate to ask.

Sincerely, Richard and Kay West

Thank you for your call last week and for checking up on Shirley and me. It is hard to believe that it has been almost 25 years since you installed our first water softener. We really thank you for the years of service and friendship that has grown. While we were not without problems you have provided the needed service in a timely fashion. We look forward to calling on you in the future whenever service is needed. Best wishes to you, your family and business.

Sincerely, Jimmie E. Wilson

All Florida Softwater supplied us with a top of the line water softener system that also helped with chlorine. The installation was quick, clean, and looks great. The water tastes and smells better and the price was great. We have been very happy with the quality of service and product provided.

Sincerely, Jay Owen

I absolutely love the water softener. Amazing difference and I love my hair now also. The dishes come out of the dishwasher so clean now… not cloudy. We gave our shower a good cleaning the day after we got the softener so we could evaluate how quickly we would see the white build up on the tile and so far… NONE! My skin feels softer and our water tastes so great. We are loving it and thinking why didn’t we do this sooner? Grin! Anyhow, give Dave a call and see what he can do.

Water Quality Association
NSF Certified
Northeast Florida Builders Association