Water Softener and Water Treatment System Reviews

Jacksonville, Nocatee, and Surrounding North Florida Communities

Connie F.
15:13 28 Feb 23
I highly recommend All Florida Soft Water. Dave was professional, responsive, flexible, and very pleasant to work with.... He answered all my questions and was extremely knowledgeable in the products. The installation was quick and Chris did a great job! All around exceptional client service.read more
Michelle E.
19:47 12 Feb 23
Water in Florida has so many issues. Kerry answered so many questions my husband and I had. Very knowledgeable and... willing to travel to install a system in our new Volusia County home. Highly recommend this company.read more
J H.
20:59 07 Sep 22
Shane was great with the initial analysis and was able to confirm the ability to install the water softener in the... house vs outside. Paul came to complete the installation - on time, professional, and thorough in his work. Getting a water softener in a small space is not easy, but I am very pleased with the due diligence to get it done. Thank you both!!!read more
Rahul K.
15:24 23 Aug 22
Excellent service and good price.. Had chat with Shane for making the appointment and everything was really... professional.Dalton who came for getting the system installed was very knowledgeable and was able to complete everything in a timely manner and neatly. I will recommend this company for sure.read more
David P.
14:49 10 Aug 22
We just moved to NE Florida and were told to reach out to the team. From first phone call to install the team were... friendly, informed and extremely nice to work with. No pressure sale, they let the work talk for itself. Would happily recommend to anyone considering them for your water softenerread more
Rachel W.
14:46 10 Aug 22
Shane Brewer offered expert professional advice and thoroughly checked my old system and made recommendations to meet... my needs. He spoke “water stuff” in a way that I understood. Dalton installed my system in a timely and professional way and answered all questions. I would HIGHLY recommend this company for my exterior water softening system. Don’t call a plumbing company. This company will install, provide an exterior sleeve to protect from elements, will service if needed. I wish I had called them first! Thank you!read more
Shelby G.
15:38 22 Jul 22
Friendly people ! Great softener Iv had it over 5 years never had an issue . Came and purchased salt everyone in the... building was willing to help even brought it out to my car .read more
Russ I.
22:32 22 Jun 22
Top notch company purchased my softener and 5stage reverse osmosiss.4years ago never have a problem.
Ronnie M.
15:37 26 Feb 22
We have just purchased a new water treatment system from your company, and we would like to give some well-deserved... accolades. The reason for the praise is the sales & service we received is above and beyond a normal sale $ service calls.Jim was absolutely outstanding with the presentation for the AO Smith Water Treatment. We explained to Jim the problem we are/were having, on our glassware we had a white cloudy film. Seemed like a hard water issue, with the water from the City of Jacksonville, you never know. We had a previous water treatment unit by Rainsoft, we did not know the history of the unit, we just knew it was time for a change. I am suspecting the membrane was needing to be replaced.We contacted the following water treatment sales teams, Costco (Eco Water), Lowes (AO Smith), and Home Depot (no one contacted us). The Eco water system showed that we had soft water being delivered to our taps. We were offered a system that was very expensive & the company would have charged us more to place it where we wanted the unit. Then along came Jim Brochu, he did the water test too & showed that we did indeed have soft water being delivered to our taps as well. However, we had a salty taste, even though I installed a new refrigerator filter for the Rainsoft system. The system Jim offered us was what we had in mind for our budget. The bid was cost effective for our family, and it would fit our needs. So, we purchased it not knowing if this would bring us water we could drink straight from our taps.We purchased the AO Smith System on the spot with Jim Brochu. He stated he did not know if this will help with the “Hard Water/Calcium stains” on our glassware. However, we knew this ahead of time, we have yest to test the system for this issue. Both Gina & I feel very confident this is a viable fix. We keep checking and report back to you with good results.Now onto Dalton and his service call with us. Dalton arrived on time; in fact, he was early. I showed Dalton where our Rainsoft system was and where we wanted to house the AO Smith System. He agreed we had a great spot for the new system. He un-pack the system and placed it where we had chosen to house it. Dalton got started and he also stated that we had a great for thought of placing a pipe for future use under our newly poured sidewalk and driveway. While Dalton was installing the unit, I took some time to read the owner’s manual. Before long Dalton had the new unit plumbed and the Rainsoft system removed from its housed area which was outside. We really like the professional installation and looks of the AO Smith System, nice and neat. Dalton also helped me disconnect our refrigerator water filter that was part of the Rainsoft system that was behind our refrigerator. Dalton explained as well as took the time demonstrate the system and the new valves to perform services on the system if needed. Dalton asked us to run the cold water for about 10 minutes to flush any debris if happens to be in the lines. He also stated we should run our hot water in the tub as well to flush the system. We did as he suggested and found no problems. Were extremely happy with Dalton’s professionalism, he has what it takes to have happy customers with All Florida Soft Water, Inc.We went about our normal life and came home and filled the holes from the old Rainsoft system with soil. With some other maintenance done in our yard I was finally ready for my shower with the new AO Smith Water Treatment. WOW, what a big difference, the water never felt like this. It was very refreshing and exhilarating, Both Gina and I are happy to have purchased an AO Smith Water Treatment from All Florida Soft Water, Inc.Mr. Cobb, I have to say that whatever you’re doing for the motivation of your employees please keep doing it. As we’ve never felt like writing to an owner of a company to praise their employees for a great & fabulous job done above and beyond the call of sales & Service.read more
Philip M.
16:13 18 Feb 22
Dave is one of the best and most experienced professionals in the business. He is the best guy to get a high quality... water softer installed and has excellent communication and customer service. Highly recommend! Give them a call!read more
SJ Rivera - R.
13:54 06 Jan 22
Great company and great service. I always read reviews and people speak highly of All Florida - they were right. Super... friendly, informative and great customer service. Ed Powles was great at providing all the info we needed and finding a solution for what works best and installation from Dalton Shaffer was a breeze. Would highly recommend.read more
Ashley W.
14:18 23 Dec 21
They were professional, polite, and informative. From the person who came to give us an estimate to the person who... installed our two systems and the office staff answering emails, everyone was efficient and helpful. I would recommend them to anyone thinking about installing a water softener and RO system. We are very happy with the service they provided.read more
Helen M.
18:19 27 Oct 21
I would recommend, without hesitation, All Florida Soft Water. The experience beginning with "Uncle" Mike Tortora, and... finishing with our installer, Dalton was a pleasure. They are knowledgeable, personable, and professional. Dalton was right on time and wasted no time in getting to work and even taking the time to explain some of his work to me. Great job All Florida!!read more
Wendong L.
14:31 09 Oct 21
I had a softener system that is about 5 year old. Recently we did not feel the water is soft enough anymore during... shower. Michael T from All Florida Soft Water came in and did some check and reset and confirmed it is running as expected. He suggested to use salt crystal instead of our current pellets. We also have overflowing issue for the water coming out of the softener system due to recent rain. He suggested us to add an extended pipe so the water can be drained further to the backyard. Overall the experience is really good. I would highly recommend them.read more
Richard R.
17:51 07 Sep 21
Great service and an even greater product! Overall I have to give them 5 starts!!!! I will recommend this to anyone who... has city water running to their home! Thank you for everything, All Florida Soft Water!!!!read more
P M.
17:12 17 Mar 21
This is our second time using All Florida Soft Water and we couldn't be happier with both of our experiences. I highly... recommend them! Their service is fast, professional, and the customer service is great.read more
Ornela J.
21:36 11 Mar 21
Amazing service! We were looking for a soft water company since we moved to St Augustine (about 8 months ago) and all... of these companies and sales man felt too pushy, forced, too much marketing , some were even disrespectful, and so many door to door people. These people were charging $7,000 to $8,000 for a water softener system!!. WE ARE SO HAPPY WE WAITED and found All Florida Soft Water, we spent a little over $2,000 the process was easy, Mike was so friendly, knowledgeable and professional. The installation was so fast they arrived on time and left before 11am. Thank you so much for your great service. We are very satisfied with our Water Softenerread more
Seizo P.
14:47 18 Feb 21
We are very grateful for All Florida Soft Water especially to Dalton, our punctual service installer as he was able to... completely connect the system in less than 60 minutes and to Shane, who tested our water at 18 grains which is not pretty at al very direct (not very pushy or trying to upsell us either) and informative about the whole process, including the total pricing at $1900 including the warranty for the Care Soft Pro RC, the best deal in their product system which for us, definitely beats Costco additionally as all the parts are made in the USA as we have shopped around for many months and we are so glad that we chose this company and immediately referred them to our friend Al and his family who has been also shopping for a system for quite awhile.They had their system installed less than two weeks ago and have told us the results and agreed with our feedback on the difference it makes on their drinking water and skin while showering.Thank you AFSW Team and keep up the great work 🙂read more
Carla J.
03:17 16 Feb 21
I had All Florida Soft Water install a water softener in my new home. This was my 2nd water softener with this company,... as my first experience was positive. I feel Dave and his crew goes above and beyond to make sure the customer has everything they need and are satisfied. They offer a great product, beat the competition’s bid, made sure I had the water shut off set up I wanted and helped me out when I needed to temporarily move the salt tank. I cannot say enough good things about this company. I have high expectations and they exceed those expectations every time.read more
Kevin P.
16:14 15 Jan 21
Michael did a great job explaining the benefits of their softener and answering comparative questions to help me make... an informed decision about what was right for us. His knowledge and pricing made this an easy decision. Dalton and Shane were outstanding installers, arrived a little early, quality craftsmanship on the installation, thoroughly cleaned up, and educated me on our new softener. I couldn't be more pleased.read more
Austin S.
21:11 18 Nov 20
After a rough start, and what I thought might not be able to be reconciled, the owner and service manager both stepped... in and turned everything around for us. It was a refreshing experience to have the owner step in, and not only take full responsibility, but more importantly be genuinely concerned with getting the system installed, correctly, and in a way that worked for our home. Dave is the epitome of a small business owner, and I would recommend All Florida Soft Water easily to any friend, family member, or neighbor. Thank you!read more
Joshua S.
17:06 17 Nov 20
Dave the owner personally reached out to me to help me with my questions. I had all of the competitors out to get... quotes and research their water softening/filtration systems/technologies. This company offers the best product for the best price. The equipment is actually better quality and has a better warranty then competitors (Culligan wanted $1000 more for a system that was actually inferior in build quality and warranty- I actually researched the parts they use for construction). Shane is the sales representative and was very friendly and knowledgeable in regards to the best applications for their products. I highly recommend this company for a premium water softener/carbon filter product and service. Best yet all parts are Made In 🇺🇸.read more
16:34 02 Sep 20
We have just had a water system installed in our new home and so far can not be more pleased. Sergio was very... knowledgeable about the products and he ensured our installation was scheduled very quickly. He worked to get us the best deal possible. Our installer, Dave was great also. He worked quickly and neatly and explained the system after the installation was complete. Appreciate the customer service!read more
Rebecca W.
20:37 21 May 20
Makes all the water on my home soft! Extending the life of my appliances, dishwasher, and laundry unit. Also makes... cleaning my home easier and saves me $ on soaps. The best part is that soft water is better for my skin and hair! I love it! Plus their salt delivery is super convenient.read more
Daniel M.
23:12 13 Apr 20
Beat out the competition by $5000 for a system that performs outstanding! I couldn't image what another penny could do... to improve my water. Safer quality, better taste, no water spots on sinks and faucets, better coffee, better cooking, great lather on soaps. Absolutely a must in NE Florida. Choose All Florida!read more
David D.
16:00 10 Apr 20
Dave was great to deal with. I recommend this company to anybody needing a softener.
Sarah B.
20:02 08 Jan 20
So happy we chose to go with all Florida soft water from start to finish it was an amazing experience. Not only did... they save us a ton of money but my skin feels amazing and no more hard water stains in our bathroom showers and sinks absolutely love this company!read more
Elizabeth G.
12:50 14 Nov 19
Excellent service and installation. Recently purchased a home in St. John's County and knew that a water softener was... necessary. The sales process was simple and Shane explained all features and benefits in detail and answered all of my questions. The installation process was scheduled quickly and the installer was prompt, efficient, extremely neat and explained the system in detail to my son. Highly recommend All Florida Soft Water.Within a few days we noticed a considerable difference in the quality of water -- taste and smell so much better. We got the WS1-C softener, conditioner and Nimbus Reverse Osmosis system. Cooking and drinking can't be any better and literally no odor from the water anymore.Worth every penny spent.read more
Robert K.
02:46 20 Oct 19
Wife and I had a new home built in Rivertown. After having salesman come out from Costco and Home Depot, we were very... skeptical of the magic tricks with our sink water and over priced water treatment systems.We googled a couple local water treatment companies and found All Florida Soft Water.Mike Tortora came out to give us an estimate from All FL Soft Water. I told him we’ve seen all the magic tricks and to just give us the best price for our living situation in our home.Mike is down to earth and very genuine. He didn’t have to sell a thing. It sold itself. However, Mike has become a fond friend of ours because of his generous and genuine personality. He actually just stopped by our house today after two weeks of our soft water/RO install to just check to see how happy we were with the systems.I highly recommend this company and most importantly recommend Mike Tortora to sell you a soft water system for your home. You won’t be disappointed.read more
Sandi F.
18:45 06 Jun 19
Mike Moon of All Florida Soft Water is the best. He made the selection, purchase, and installation so easy. The... installer was on time, exceptionally neat, and the work was top notch.I highly recommend Mike to anyone searching for a water softener and filtration system.read more
Sarah S.
00:30 11 May 19
We have been very pleased with Michael Moon and his team for our soft water and reverse osmosis systems. He was clear... and explain the options without any high pressure. I will recommend All Florida soft Water to my friends and family. I highly recommend this company!read more


At All Florida Soft Water we take great pride in the fact that our current customers are the biggest driver of new customers for our business by referring us to friends, family, and neighbors. Along with providing the highest quality water softening and water treatment equipment at the best possible price, we truly enjoy what we do and we take time to explain the difference between product options and why you should choose one particular option over another.

Had a water softener installed at my new home Saturday by All Florida Soft Water. Professional job and works fantastic! I’m very particular and watched over the installer’s shoulder the entire time, and it was a great install job. I DID NOT have the loop that the builder installs for big bucks when you purchase your home – NOT NEEDED. Call Dave Today – you won’t be disappointed.

Mike C., Jacksonville

Very happy with All Florida Soft Water!
My home has artesian well water and I had lived with an ineffective and unreliable softening/purification system since my house was built 10 years ago. The frustration of having to get the system serviced periodically motivated me to look for a better system. Glad I did.

Owners Dave and Glenn Copp quickly diagnosed the problems inherent with my existing system and made recommendations for improvement. Basically the system was “undersized” for my home and the PVC plumbing (aside from looking like a creation from a Dr. Seuss book) had unnecessary restrictions limiting maximum water flow.

Watch Video TestimonialMy new system was installed in about two hours. My impressions:

  • impeccable craftsmanship and professional interaction with customer
  • improved water quality – TDS (total dissolved solids) reading below 200
  • improved water pressure in house
  • consistent soft water – no more lime scale
  • most important – A Happy Wife
Lee, Saint Johns, Fl.

I just want to take this opportunity to say “Thanks” for the great job you did just last week on our water softener. You diagnosed our problem quickly, and within a few days had the needed parts and made the repair. Over many years now you have installed and serviced both our water softener and our water purification system in a timely and professional manner at a reasonable cost and we just want you to know we appreciate it. We are indeed blessed to have a friend and professional like you. If you ever need us to make a recommendation to anyone, don’t hesitate to ask.

Sincerely, Richard and Kay West

Thank you for your call last week and for checking up on Shirley and me. It is hard to believe that it has been almost 25 years since you installed our first water softener. We really thank you for the years of service and friendship that has grown. While we were not without problems you have provided the needed service in a timely fashion. We look forward to calling on you in the future whenever service is needed. Best wishes to you, your family and business.

Sincerely, Jimmie E. Wilson

All Florida Softwater supplied us with a top of the line water softener system that also helped with chlorine. The installation was quick, clean, and looks great. The water tastes and smells better and the price was great. We have been very happy with the quality of service and product provided.

Sincerely, Jay Owen

I absolutely love the water softener. Amazing difference and I love my hair now also. The dishes come out of the dishwasher so clean now… not cloudy. We gave our shower a good cleaning the day after we got the softener so we could evaluate how quickly we would see the white build up on the tile and so far… NONE! My skin feels softer and our water tastes so great. We are loving it and thinking why didn’t we do this sooner? Grin! Anyhow, give Dave a call and see what he can do.

Water Quality Association
NSF Certified
Northeast Florida Builders Association