Water Softener and Water Treatment System Reviews

Jacksonville, Nocatee, and Surrounding North Florida Communities

Wendong L.
14:31 09 Oct 21
I had a softener system that is about 5 year old. Recently we did not feel the water is soft enough anymore during... shower. Michael T from All Florida Soft Water came in and did some check and reset and confirmed it is running as expected. He suggested to use salt crystal instead of our current pellets. We also have overflowing issue for the water coming out of the softener system due to recent rain. He suggested us to add an extended pipe so the water can be drained further to the backyard. Overall the experience is really good. I would highly recommend them.read more
Richard R.
17:51 07 Sep 21
Great service and an even greater product! Overall I have to give them 5 starts!!!! I will recommend this to anyone who... has city water running to their home! Thank you for everything, All Florida Soft Water!!!!read more
Carla P.
17:03 12 May 21
Dalton was friendly and professional! He answered all my questions and did a great work installing the water softener.
Sean R.
21:01 11 May 21
Very professional. Was a mechanical contractor for 31 years and install was very clean!
Marcio G.
00:41 01 May 21
A great and honest company from the sale of the product by Eddie Powles to the installation by Mike Mclain, I highly... recommendread more
Jaypee R.
03:04 29 Apr 21
fast-friendly very knowledgeable in the product pricing was amazing thanks Shane
Rami H.
20:51 28 Apr 21
Very professional and honest company special thanks to my salesman and the tech team they’re awesome
John C S.
11:25 27 Apr 21
We have had our water softener for 7 years with no issues. Noticed the unit didn't seem to be acting correctly so I... called Scott @ AFSW. He came right out same day and replaced a worn out part in minutes. Fantastic service. Thanks😁read more
Jackie P.
07:21 25 Apr 21
It was our second home using All Florida Soft water . They were professional, on time and easy to schedule, and... affordable .read more
Courtney M.
11:22 23 Apr 21
From sales to install everything went great! Worked with two very nice employees.
Emir Z.
17:58 20 Apr 21
great company,great people, they are very professional and I recommend this company to everybody
Trevor I.
16:25 19 Apr 21
They are quick, knowledgeable and affordable. I use them for all my water purification services. I wouldn’t use anyone... else.read more
Katrina C.
22:10 15 Apr 21
Tech was prompt, professional and courteous. Took no time at all to resolve and fix the issue. So glad I went with... this company when I purchased my water softener. I recommend them to all my friends.read more
William P.
13:04 15 Apr 21
Very professional! Arrived on time and completed the installation just under an hour. Then gave me all the basic... information I needed to keep the system running properly.read more
Dennis M.
19:08 08 Apr 21
Wild how easy and cost effective they are. They own there own products and do not sub out the work. You only deal with... one company and they basically do it all for you. Our sales rep and installer were crazy helpful and when any upcoming maintenance is needed they automatically notify you so you have pretty much zero to worry about.read more
Paige M.
17:12 17 Mar 21
This is our second time using All Florida Soft Water and we couldn't be happier with both of our experiences. I highly... recommend them! Their service is fast, professional, and the customer service is great.read more
Ornela J.
21:36 11 Mar 21
Amazing service! We were looking for a soft water company since we moved to St Augustine (about 8 months ago) and all... of these companies and sales man felt too pushy, forced, too much marketing , some were even disrespectful, and so many door to door people. These people were charging $7,000 to $8,000 for a water softener system!!. WE ARE SO HAPPY WE WAITED and found All Florida Soft Water, we spent a little over $2,000 the process was easy, Mike was so friendly, knowledgeable and professional. The installation was so fast they arrived on time and left before 11am. Thank you so much for your great service. We are very satisfied with our Water Softenerread more
Seizo P.
14:47 18 Feb 21
We are very grateful for All Florida Soft Water especially to Dalton, our punctual service installer as he was able to... completely connect the system in less than 60 minutes and to Shane, who tested our water at 18 grains which is not pretty at al very direct (not very pushy or trying to upsell us either) and informative about the whole process, including the total pricing at $1900 including the warranty for the Care Soft Pro RC, the best deal in their product system which for us, definitely beats Costco additionally as all the parts are made in the USA as we have shopped around for many months and we are so glad that we chose this company and immediately referred them to our friend Al and his family who has been also shopping for a system for quite awhile.They had their system installed less than two weeks ago and have told us the results and agreed with our feedback on the difference it makes on their drinking water and skin while showering.Thank you AFSW Team and keep up the great work 🙂read more
Carla J.
03:17 16 Feb 21
I had All Florida Soft Water install a water softener in my new home. This was my 2nd water softener with this company,... as my first experience was positive. I feel Dave and his crew goes above and beyond to make sure the customer has everything they need and are satisfied. They offer a great product, beat the competition’s bid, made sure I had the water shut off set up I wanted and helped me out when I needed to temporarily move the salt tank. I cannot say enough good things about this company. I have high expectations and they exceed those expectations every time.read more
Kevin P.
16:14 15 Jan 21
Michael did a great job explaining the benefits of their softener and answering comparative questions to help me make... an informed decision about what was right for us. His knowledge and pricing made this an easy decision. Dalton and Shane were outstanding installers, arrived a little early, quality craftsmanship on the installation, thoroughly cleaned up, and educated me on our new softener. I couldn't be more pleased.read more
Austin S.
21:11 18 Nov 20
After a rough start, and what I thought might not be able to be reconciled, the owner and service manager both stepped... in and turned everything around for us. It was a refreshing experience to have the owner step in, and not only take full responsibility, but more importantly be genuinely concerned with getting the system installed, correctly, and in a way that worked for our home. Dave is the epitome of a small business owner, and I would recommend All Florida Soft Water easily to any friend, family member, or neighbor. Thank you!read more
Joshua S.
17:06 17 Nov 20
Dave the owner personally reached out to me to help me with my questions. I had all of the competitors out to get... quotes and research their water softening/filtration systems/technologies. This company offers the best product for the best price. The equipment is actually better quality and has a better warranty then competitors (Culligan wanted $1000 more for a system that was actually inferior in build quality and warranty- I actually researched the parts they use for construction). Shane is the sales representative and was very friendly and knowledgeable in regards to the best applications for their products. I highly recommend this company for a premium water softener/carbon filter product and service. Best yet all parts are Made In 🇺🇸.read more
16:34 02 Sep 20
We have just had a water system installed in our new home and so far can not be more pleased. Sergio was very... knowledgeable about the products and he ensured our installation was scheduled very quickly. He worked to get us the best deal possible. Our installer, Dave was great also. He worked quickly and neatly and explained the system after the installation was complete. Appreciate the customer service!read more
Rebecca W.
20:37 21 May 20
Makes all the water on my home soft! Extending the life of my appliances, dishwasher, and laundry unit. Also makes... cleaning my home easier and saves me $ on soaps. The best part is that soft water is better for my skin and hair! I love it! Plus their salt delivery is super convenient.read more
Daniel M.
23:12 13 Apr 20
Beat out the competition by $5000 for a system that performs outstanding! I couldn't image what another penny could do... to improve my water. Safer quality, better taste, no water spots on sinks and faucets, better coffee, better cooking, great lather on soaps. Absolutely a must in NE Florida. Choose All Florida!read more
David D.
16:00 10 Apr 20
Dave was great to deal with. I recommend this company to anybody needing a softener.
Joseph L.
23:23 17 Mar 20
I called Michael Moon to add a Reverse Osmosis system to my newly purchased home. Michael was very responsive and met... me immediately upon request. I wanted to see if they could install the system on the same day as I was off from work. Michael had the technician here within an hour and the tech was phenomenal. It was not an easy install due to my setup, but he did it with ease, and didn’t complain once. I highly recommend the company after such an easy process. They are all straight shooters and easy to work with.read more
Sarah B.
20:02 08 Jan 20
So happy we chose to go with all Florida soft water from start to finish it was an amazing experience. Not only did... they save us a ton of money but my skin feels amazing and no more hard water stains in our bathroom showers and sinks absolutely love this company!read more
Elizabeth G.
12:50 14 Nov 19
Excellent service and installation. Recently purchased a home in St. John's County and knew that a water softener was... necessary. The sales process was simple and Shane explained all features and benefits in detail and answered all of my questions. The installation process was scheduled quickly and the installer was prompt, efficient, extremely neat and explained the system in detail to my son. Highly recommend All Florida Soft Water.Within a few days we noticed a considerable difference in the quality of water -- taste and smell so much better. We got the WS1-C softener, conditioner and Nimbus Reverse Osmosis system. Cooking and drinking can't be any better and literally no odor from the water anymore.Worth every penny spent.read more
Robert K.
02:46 20 Oct 19
Wife and I had a new home built in Rivertown. After having salesman come out from Costco and Home Depot, we were very... skeptical of the magic tricks with our sink water and over priced water treatment systems.We googled a couple local water treatment companies and found All Florida Soft Water.Mike Tortora came out to give us an estimate from All FL Soft Water. I told him we’ve seen all the magic tricks and to just give us the best price for our living situation in our home.Mike is down to earth and very genuine. He didn’t have to sell a thing. It sold itself. However, Mike has become a fond friend of ours because of his generous and genuine personality. He actually just stopped by our house today after two weeks of our soft water/RO install to just check to see how happy we were with the systems.I highly recommend this company and most importantly recommend Mike Tortora to sell you a soft water system for your home. You won’t be disappointed.read more
Sandi F.
18:45 06 Jun 19
Mike Moon of All Florida Soft Water is the best. He made the selection, purchase, and installation so easy. The... installer was on time, exceptionally neat, and the work was top notch.I highly recommend Mike to anyone searching for a water softener and filtration system.read more
Sarah S.
00:30 11 May 19
We have been very pleased with Michael Moon and his team for our soft water and reverse osmosis systems. He was clear... and explain the options without any high pressure. I will recommend All Florida soft Water to my friends and family. I highly recommend this company!read more
Jason S
16:16 02 Feb 19
I just used this company to set up a water softening system in our townhome and reverse osmosis under the sink. John... came over and did a wonderful job. He was early and explained everything as he installed the equipment. Dave, the owner, also stopped by to ask any questions that we might have.I have had two other companies come by previously and test our water and realized that All Florida Soft Water is really the difference maker. I promise that I do not work for the company, as this review sounds too good. I would tell anyone else thinking of cleaning their home water to call this company. They are truly professionals.read more
Cyrus B.
04:27 25 Dec 18
Excellent service good quality workmanship. Great product. Thank you Shane and your team for a job well done.
Kimber W.
15:25 12 Nov 18
Great sales and service. Very knowledgable and not pushy. Couldn't have been a better experience. Highly recommend!
Alexandra q
15:37 23 Oct 18
We called All Florida Soft Water for an estimate/demonstration and they gave us to Mike T. He was here within 30... minutes of us calling and made our decision to buy with them very easy.He explained everything, answered every question and was a very pleasant salesman!Today, the installers are here and they have been great and receptive to our concerns.Mike T. Has already stopped by to check out the job and will be returning tomorrow to test the water.I feel like I just worked with family!read more
David A.
18:26 15 Oct 18
The sales process was very informative. Micheal Moon really knows this business and also gave me some helpful advice... about my new home and other services companies I could use and trust.The service and installation was very professional and the follow-up after the install by Mike made sure everything was running well.I have dealt with many water softener companies with my many moves and I choose All Florida Water because I received several positive reccomendations from my neighbors. This was by far my best experience with a water treatment company!!!Keep up the great service and supportDavid Adamsread more
Teresa W.
15:01 28 Sep 18
Professional Company, I am very happy with product and service. I definitely recommend.
Robert M.
23:06 14 Sep 18
Wonder people excellence customer service!!! They go above and beyond to make sure I was happy...
Cynthia N.
20:16 22 Aug 18
Shane and the team/installer at All Florida Water Soft are very profesional. They answered all of our questions and the... quality of their product is Tops. No complaints. Would recomend this company to everyone.read more
Andy Z.
11:38 08 Jun 18
Dave and Glenn are the greatest. I was out of town and had an issue with my system, Glenn went straight out and fixed... it so my family would have water. Really awesome people!read more
Mark S.
21:32 15 Feb 18
This is customer service at its finest. You want to be treated like family both before and after the sale? Call Mike.... This guy is a one great guy. Responds to questions and concerns immediately regardless of day or time. Even had the owner come out to verify everything was good to go!Installer was great. System runs well. Reverse Osmosis tastes fantastic. Water doesn't stain glass. 5 stars isn't enough for these guys.Local company! Keep it local, buy local.Excellent job Mike. Highly recommend you to everyone I know!Thank you for treating me like family.read more
Andres R.
00:51 15 Feb 18
Thorough explanation of the type of softener needed was provided by Michael Moon(water treatment specialist), who took... his time to explain the differences among what is currently available in the market and the benefits from All Florida Soft Water, after multiple quotes this was the first time the price paid was reasonable for the product, service and warranty, at no time did we feel we ere being hassled. . The system was installed by John who did a quick and clean installation. Both Michael and John were punctual, professional and had our best interest in mind.read more


At All Florida Soft Water we take great pride in the fact that our current customers are the biggest driver of new customers for our business by referring us to friends, family, and neighbors. Along with providing the highest quality water softening and water treatment equipment at the best possible price, we truly enjoy what we do and we take time to explain the difference between product options and why you should choose one particular option over another.

Had a water softener installed at my new home Saturday by All Florida Soft Water. Professional job and works fantastic! I’m very particular and watched over the installer’s shoulder the entire time, and it was a great install job. I DID NOT have the loop that the builder installs for big bucks when you purchase your home – NOT NEEDED. Call Dave Today – you won’t be disappointed.

Mike C., Jacksonville

Very happy with All Florida Soft Water!
My home has artesian well water and I had lived with an ineffective and unreliable softening/purification system since my house was built 10 years ago. The frustration of having to get the system serviced periodically motivated me to look for a better system. Glad I did.

Owners Dave and Glenn Copp quickly diagnosed the problems inherent with my existing system and made recommendations for improvement. Basically the system was “undersized” for my home and the PVC plumbing (aside from looking like a creation from a Dr. Seuss book) had unnecessary restrictions limiting maximum water flow.

Watch Video TestimonialMy new system was installed in about two hours. My impressions:

  • impeccable craftsmanship and professional interaction with customer
  • improved water quality – TDS (total dissolved solids) reading below 200
  • improved water pressure in house
  • consistent soft water – no more lime scale
  • most important – A Happy Wife
Lee, Saint Johns, Fl.

I just want to take this opportunity to say “Thanks” for the great job you did just last week on our water softener. You diagnosed our problem quickly, and within a few days had the needed parts and made the repair. Over many years now you have installed and serviced both our water softener and our water purification system in a timely and professional manner at a reasonable cost and we just want you to know we appreciate it. We are indeed blessed to have a friend and professional like you. If you ever need us to make a recommendation to anyone, don’t hesitate to ask.

Sincerely, Richard and Kay West

Thank you for your call last week and for checking up on Shirley and me. It is hard to believe that it has been almost 25 years since you installed our first water softener. We really thank you for the years of service and friendship that has grown. While we were not without problems you have provided the needed service in a timely fashion. We look forward to calling on you in the future whenever service is needed. Best wishes to you, your family and business.

Sincerely, Jimmie E. Wilson

All Florida Softwater supplied us with a top of the line water softener system that also helped with chlorine. The installation was quick, clean, and looks great. The water tastes and smells better and the price was great. We have been very happy with the quality of service and product provided.

Sincerely, Jay Owen

I absolutely love the water softener. Amazing difference and I love my hair now also. The dishes come out of the dishwasher so clean now… not cloudy. We gave our shower a good cleaning the day after we got the softener so we could evaluate how quickly we would see the white build up on the tile and so far… NONE! My skin feels softer and our water tastes so great. We are loving it and thinking why didn’t we do this sooner? Grin! Anyhow, give Dave a call and see what he can do.

Water Quality Association
NSF Certified
Northeast Florida Builders Association