About Us

About North Florida’s Best Water Softener Company

Jacksonville FL All Florida Water Softener TeamAfter working many years in the water treatment industry, in 2005 Glenn Copp saw a need in his local community for treated water for the purpose of better living and established All Florida Soft Water of St. Johns. Since then, All Florida Soft Water has become North Florida’s most trusted water softener and filtration provider, dedicated to delivering quality products and services at a fair price to residents throughout North Florida.

When you research water softeners, water filtration, and purification systems you’ll learn there are truly dozens of options. Let Dave Copp and his experienced team provide a FREE WATER TEST and we’ll recommend the best products for your home or business. We always provide customized residential water softener and water purification solutions to St. Johns County and surrounding areas and look forward to the opportunity to make your water clearly better.

Reviews Contact Us   Request a Free Water Test


I had a softener system that is about 5 year old. Recently we did not feel the water is soft enough anymore during shower. Michael T from All Florida Soft Water came in and did some check and reset and confirmed it is running as expected. He suggested to use salt crystal instead of our current... pellets. We also have overflowing issue for the water coming out of the softener system due to recent rain. He suggested us to add an extended pipe so the water can be drained further to the backyard. Overall the experience is really good. I would highly recommend them.read more
Wendong L.
14:31 09 Oct 21
Great service and an even greater product! Overall I have to give them 5 starts!!!! I will recommend this to anyone who has city water running to their home! Thank you for everything, All Florida Soft Water!!!!
Richard R.
17:51 07 Sep 21
We have had our water softener for 7 years with no issues. Noticed the unit didn't seem to be acting correctly so I called Scott @ AFSW. He came right out same day and replaced a worn out part in minutes. Fantastic service. Thanks😁
John C S.
11:25 27 Apr 21
Tech was prompt, professional and courteous. Took no time at all to resolve and fix the issue. So glad I went with this company when I purchased my water softener. I recommend them to all my friends.
Katrina C.
22:10 15 Apr 21
Very professional! Arrived on time and completed the installation just under an hour. Then gave me all the basic information I needed to keep the system running properly.
William P.
13:04 15 Apr 21
Wild how easy and cost effective they are. They own there own products and do not sub out the work. You only deal with one company and they basically do it all for you. Our sales rep and installer were crazy helpful and when any upcoming maintenance is needed they automatically notify you so you... have pretty much zero to worry about.read more
Dennis M.
19:08 08 Apr 21
This is our second time using All Florida Soft Water and we couldn't be happier with both of our experiences. I highly recommend them! Their service is fast, professional, and the customer service is great.
Paige M.
17:12 17 Mar 21
Amazing service! We were looking for a soft water company since we moved to St Augustine (about 8 months ago) and all of these companies and sales man felt too pushy, forced, too much marketing , some were even disrespectful, and so many door to door people. These people were charging $7,000 to... $8,000 for a water softener system!!. WE ARE SO HAPPY WE WAITED and found All Florida Soft Water, we spent a little over $2,000 the process was easy, Mike was so friendly, knowledgeable and professional. The installation was so fast they arrived on time and left before 11am. Thank you so much for your great service. We are very satisfied with our Water Softenerread more
Ornela J.
21:36 11 Mar 21
We are very grateful for All Florida Soft Water especially to Dalton, our punctual service installer as he was able to completely connect the system in less than 60 minutes and to Shane, who tested our water at 18 grains which is not pretty at al very direct (not very pushy or trying to upsell us... either) and informative about the whole process, including the total pricing at $1900 including the warranty for the Care Soft Pro RC, the best deal in their product system which for us, definitely beats Costco additionally as all the parts are made in the USA as we have shopped around for many months and we are so glad that we chose this company and immediately referred them to our friend Al and his family who has been also shopping for a system for quite awhile.They had their system installed less than two weeks ago and have told us the results and agreed with our feedback on the difference it makes on their drinking water and skin while showering.Thank you AFSW Team and keep up the great work 🙂read more
Seizo P.
14:47 18 Feb 21
I had All Florida Soft Water install a water softener in my new home. This was my 2nd water softener with this company, as my first experience was positive. I feel Dave and his crew goes above and beyond to make sure the customer has everything they need and are satisfied. They offer a great... product, beat the competition’s bid, made sure I had the water shut off set up I wanted and helped me out when I needed to temporarily move the salt tank. I cannot say enough good things about this company. I have high expectations and they exceed those expectations every time.read more
Carla J.
03:17 16 Feb 21
Michael did a great job explaining the benefits of their softener and answering comparative questions to help me make an informed decision about what was right for us. His knowledge and pricing made this an easy decision. Dalton and Shane were outstanding installers, arrived a little early,... quality craftsmanship on the installation, thoroughly cleaned up, and educated me on our new softener. I couldn't be more pleased.read more
Kevin P.
16:14 15 Jan 21
After a rough start, and what I thought might not be able to be reconciled, the owner and service manager both stepped in and turned everything around for us. It was a refreshing experience to have the owner step in, and not only take full responsibility, but more importantly be genuinely concerned... with getting the system installed, correctly, and in a way that worked for our home. Dave is the epitome of a small business owner, and I would recommend All Florida Soft Water easily to any friend, family member, or neighbor. Thank you!read more
Austin S.
21:11 18 Nov 20
Dave the owner personally reached out to me to help me with my questions. I had all of the competitors out to get quotes and research their water softening/filtration systems/technologies. This company offers the best product for the best price. The equipment is actually better quality and has a... better warranty then competitors (Culligan wanted $1000 more for a system that was actually inferior in build quality and warranty- I actually researched the parts they use for construction). Shane is the sales representative and was very friendly and knowledgeable in regards to the best applications for their products. I highly recommend this company for a premium water softener/carbon filter product and service. Best yet all parts are Made In 🇺🇸.read more
Joshua S.
17:06 17 Nov 20
We have just had a water system installed in our new home and so far can not be more pleased. Sergio was very knowledgeable about the products and he ensured our installation was scheduled very quickly. He worked to get us the best deal possible. Our installer, Dave was great also. He worked... quickly and neatly and explained the system after the installation was complete. Appreciate the customer service!read more
16:34 02 Sep 20
Makes all the water on my home soft! Extending the life of my appliances, dishwasher, and laundry unit. Also makes cleaning my home easier and saves me $ on soaps. The best part is that soft water is better for my skin and hair! I love it! Plus their salt delivery is super convenient.
Rebecca W.
20:37 21 May 20
Beat out the competition by $5000 for a system that performs outstanding! I couldn't image what another penny could do to improve my water. Safer quality, better taste, no water spots on sinks and faucets, better coffee, better cooking, great lather on soaps. Absolutely a must in NE Florida. ... Choose All Florida!read more
Daniel M.
23:12 13 Apr 20
I called Michael Moon to add a Reverse Osmosis system to my newly purchased home. Michael was very responsive and met me immediately upon request. I wanted to see if they could install the system on the same day as I was off from work. Michael had the technician here within an hour and the tech... was phenomenal. It was not an easy install due to my setup, but he did it with ease, and didn’t complain once. I highly recommend the company after such an easy process. They are all straight shooters and easy to work with.read more
Joseph L.
23:23 17 Mar 20
So happy we chose to go with all Florida soft water from start to finish it was an amazing experience. Not only did they save us a ton of money but my skin feels amazing and no more hard water stains in our bathroom showers and sinks absolutely love this company!
Sarah B.
20:02 08 Jan 20
Excellent service and installation. Recently purchased a home in St. John's County and knew that a water softener was necessary. The sales process was simple and Shane explained all features and benefits in detail and answered all of my questions. The installation process was scheduled quickly and... the installer was prompt, efficient, extremely neat and explained the system in detail to my son. Highly recommend All Florida Soft Water.Within a few days we noticed a considerable difference in the quality of water -- taste and smell so much better. We got the WS1-C softener, conditioner and Nimbus Reverse Osmosis system. Cooking and drinking can't be any better and literally no odor from the water anymore.Worth every penny spent.read more
Elizabeth G.
12:50 14 Nov 19
Wife and I had a new home built in Rivertown. After having salesman come out from Costco and Home Depot, we were very skeptical of the magic tricks with our sink water and over priced water treatment systems.We googled a couple local water treatment companies and found All Florida Soft... Water.Mike Tortora came out to give us an estimate from All FL Soft Water. I told him we’ve seen all the magic tricks and to just give us the best price for our living situation in our home.Mike is down to earth and very genuine. He didn’t have to sell a thing. It sold itself. However, Mike has become a fond friend of ours because of his generous and genuine personality. He actually just stopped by our house today after two weeks of our soft water/RO install to just check to see how happy we were with the systems.I highly recommend this company and most importantly recommend Mike Tortora to sell you a soft water system for your home. You won’t be disappointed.read more
Robert K.
02:46 20 Oct 19

Chinese woman sitting on a yoga mat drinking water from a plastic bottle.

Facts about water and the human body

Is your glass half empty of half full? Do you drink enough water every day?

The average human body is comprised of approximately 60% water.

The amount of water in the average human brain and heart is just over 70%.

The transparency of the media of the eye to light is maintained by water.

Sound is conducted through the inner ear by liquid.

Water ( cerebrospinal fluid ) serves as a cushion for the brain and spinal cord.

The sense organs of equilibrium depend upon a presence of water.

Water is important in equalizing human body’s temperature.

Water serves as a lubricant for moving parts such as joints, the heart and intestine.

Water dissolves or holds in suspension other materials in protoplasm.

Water moistens the surface of the lungs for gas diffusion.

Water is required for digestion, absorption, metabolism, secretion, and excretion.

With all these life critical functions in your body at stake… doesn’t it make sense to only consume high-quality water!

Water Quality Association
NSF Certified
Northeast Florida Builders Association